Getting 200 government leaders to register for a summit isn't easy. A generic mailer definitely wasn't going to do it.
AT&T needed to reach special district leaders across the Northeast and make their Government Technology program impossible to ignore. I led every stage of the creative, from initial concept through print production, developing a custom diorama that unfolded from a sleek black envelope with blue foil stamping. Each layer used depth and iconography to represent the diverse categories of special districts, making the content itself part of the experience.
The result was a direct mail piece that worked precisely because it didn't feel like one. Strong registration numbers followed, and the piece left such a lasting impression that the work was reproduced for additional US regions.
CLIENT:
AT&T
CREATIVE ROLE:
Concept Development
Art Direction
Graphic Design
Print Production
Vendor Management
