Character, charity, sportsmanship. For over a decade, the Payne Stewart Award, presented by Southern Company, has honored the golfers who live by them.
I designed the print, digital, and social assets for a campaign built around the recipient's story, finding the visual through-line that connected their journey to Stewart's enduring legacy. The creative centered on a photoshoot across carefully selected locations, capturing the award winner in a way that felt worthy of the occasion. That visual library then extended across every channel.
The work culminated in a national TV spot that told the full story through archival footage, interviews, and original footage shot for the campaign.
CLIENT:
Southern Company
CREATIVE ROLE:
Concept Development
Art Direction
Graphic Design
