The theme: Made in Atlanta. Not NY, Chicago, or LA. Because we don't want to be. Atlanta has its own way of doing things—the pace, the collaboration, the phoenix rising up to constantly build something better. The ADDY Awards were our chance to put that identity on stage.
I contributed to a campaign drawn from the city itself, using the ADDYs spike pattern as a bold graphic device that ran throughout and anchored the work in the award's own visual language.
To push it further, augmented reality brought several of the posters to life via Snapchat, turning static print into an interactive experience.
CLIENT:
Atlanta Ad Club
CREATIVE ROLE:
Graphic Design
