Wholesale retail is one of the hardest creative briefs to crack. The brand has to stay consistent while the environment keeps changing. Each one has its own customer, its own environment, its own expectations.
I led seasonal campaign development for Carter's wholesale network, translating a single brand into tailored creative programs for each retail partner. Deep dives into the demographics, store environments, and sales objectives of each account ensured the creative had a real foundation to build from.
The work spans print, digital, and in-store retail design. Tailored to each partner. Unmistakably Carter's.
CLIENT:
Carter's
CREATIVE ROLE:
Art Direction
Graphic Design
Environmental Design
