Shared expenses shouldn't strain friendships. When Venmo partnered with Monks to launch Venmo Groups, I drove concepting through production around a single insight: the awkwardness isn't about the money, it's about the ask.
We built a campaign around a group of roommates navigating real shared-expense moments, then shot it over three days in Mexico City, hand-selecting a director whose eye for authentic friend dynamics matched the brief. The shoot wrapped ahead of schedule and $78k under budget.
The deliverable wasn't just a campaign. It was a content ecosystem built to last: 30 videos, 42 digital banners, 100 retouched stills, and a campaign toolkit designed to give Venmo's internal team everything they needed to keep the story going through 2024 and beyond.
CLIENT:
Venmo
CREATIVE ROLE:
Concept Development
Art Direction
Graphic Design
Video Production
